Category - Marketing

How to Build Your Own Personal Brand

In this day in age, you need to build your own brand. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something. The most important job that you have today is to be...

Word of Mouth vs. Viral Marketing

What is the difference? In this article, we will discuss the difference between word-of-mouth marketing and viral marketing, The Same but Different While the two are similar as you can see they are not the same. Word-of...

Why Branding Is Important in Marketing

Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even...